Hold-Up Full-Day Non-Transfer Lipstick for All-Day Matte Perfection

• Best long-lasting, Non-transfer Lipstick

The lip color is formulated to stay fresh and intact for up to 18 hours without fading or chipping from parts. The lipstick formula is made to stay through your coffee gossips, water breaks or meals, it does not transfer or require frequent touch-ups throughout the day.

• Best Matte Non-transfer Lipstick

The Hold Up Non-transfer Lipstick offers a smooth matte finish that delivers a sophisticated look without feeling dry or heavy on lips. The lightweight, non-transfer formula sets comfortably on the lips and offers a stay that stays flawless for hours. You can enjoy bold color with a modern matte finish that won't smudge, transfer, or lose its fresh, polished look.

• Intense Color in one Swipe

The lipstick delivers one-swipe coverage with bold color payoff. You don't have to worry about reapplying to get your desired pigment, upon drying, the formula delivers a smooth matte finish and enhances your lips with smooth, even color for an elegant, statement-making look.

• Lightweight Comfort & Easy Application

The lipstick, despite its long-lasting performance feels incredibly light and comfortable on the lips. Its creamy glide ensures the application is easy and the hydrating ingredients keep your lips soft and nourished throughout the day. 

• Available in 24 Stunning Lipstick Colour

You can find your perfect match from a huge collection of 24 gorgeous shades, which are thoughtfully curated to complement every skin tone and occasion. Make your choice from the timeless reds and everyday nudes to rich browns, romantic pinks, bold berries and nude lipstick shades because there's a shade to suit your every mood, every style and statement.

• Up to 18 hours of long-lasting wear
• Intense color payoff in just one swipe
• Comfortable, lightweight matte-finish lipstick
• Premium rotate-and-open packaging for easy use
• Collection of Reds, Pinks, Browns & Nudes
• Available in 24 beautiful shades

1. Start with clean, well-moisturized lips. 

2. Twist up to reveal the lipstick. 

3. Use a lip liner to outline your lips or better final look or directly apply lipstick evenly from the center of your upper lip outward, then fill in the lower lip. 

4. Allow a few seconds for the formula to set and lock into place.

5. To build more color, dab your lips with a tissue and apply the second layer.

Ozokerite, Cera Microcristallina, Dimethicone, Tocopherol