About Us
Where Beauty Becomes an Affordable Luxury.
Colors Queen was founded in 2014 with a singular vision: to redefine beauty standards by delivering superior-quality products that are both luxurious and affordable. For over a decade, we have been empowering beauty enthusiasts with high-performing, toxin-free formulas that cater to every category—from Lips, Eyes, Face, Hair, and Nails, to our newly launched Skincare range.
Our lifetime commitment to quality, innovation, and inclusivity has established Colors Queen as a leading beauty brand in India. Led by visionary co-founders Dilip Motwani and Nitin Panjwani, the brand thrives on operational excellence and customer trust. Mr. Motwani, the creative force, oversees offline operations, while Mr. Panjwani drives digital growth and online expansion. Together, they have transformed Colors Queen into a household name, delivering beauty to every doorstep.
Our Reach and Growth
Colors Queen combines a hybrid business model that bridges traditional commerce, e-commerce, and quick commerce, ensuring accessibility for all. Today, we are proud to serve beauty lovers through:
- 63,000+ counter outlets across 300 cities in India
- A growing online presence on platforms like Amazon, Flipkart, Nykaa, Myntra, Purplle, Meesho, and more
- Over 500,000 monthly website visitors and 125,000+ products sold each month
Post-pandemic, we introduced groundbreaking strategies to enhance customer trust, ensuring a seamless, reliable, and authentic shopping experience. Our dedication to customer satisfaction and innovation has driven our sixfold revenue growth in the last two years.
Our Mission
At Colors Queen, our mission is simple: to make beauty accessible to all. Regardless of gender, age, or location, we aim to bring premium-quality products to every individual’s doorstep, empowering everyone to embrace their unique beauty.
Discover Our Product Range
With over 500 meticulously curated products, Colors Queen offers vibrant and versatile options for all beauty enthusiasts:
Face Essentials: Face Serums, Base Illuminators, Foundations, Compact Powders, BB Creams, CC Creams, Primers, Makeup Fixers
Lips: Lip Balms, Lipsticks, Lip Plumper's Eyes: Mascaras, Eyelashes, Kajals, Eyeshadows
Hair: Hair Sprays, Hair Serums, Hair Straighteners, Hair Dryers
Nails: Nail Paints, Artificial Nails
Tools & Accessories: Makeup Brushes, Beauty Blenders, Vanity Boxes, Makeup Pouches, Wet Wipes, and more
Building Connections, Spreading Beauty
Our vast offline network and strategic partnerships with retailers allow us to reach consumers in every corner of India. By maintaining a robust supply chain and a consistent market presence, we make beauty accessible where our customers shop daily.
Join Our Growing Community
As India’s most-followed beauty brand on Instagram (June 2023), Colors Queen celebrates a vibrant and engaged community of beauty lovers. Join us as we continue to innovate, inspire, and deliver excellence in every product.